Career Research Essay: Preparing for Careers in Omnichannel Retailing and E-Commerce

Author

Yujia Luo

Published

June 28, 2026

1 Executive Summary

Omnichannel retailing has become one of the fastest-growing areas in modern retail because customers expect a seamless shopping experience across physical stores, websites, mobile applications, social media platforms, and customer service channels. As retailers continue to invest in digital commerce, employers increasingly seek professionals who possess both business knowledge and technical skills in e-commerce operations, digital merchandising, marketing analytics, and customer experience.

This report analyzes three real job postings related to omnichannel retailing: E-Commerce Marketing Specialist at Yellow Box Corporation, Digital Marketing Specialist at Ritz Tours Inc., and Digital Merchandising Coordinator at Gopuff. By comparing these positions, the report identifies common responsibilities, technical skills, and professional competencies expected by employers. The report also explains how the OACP course and the Master of Science in Digital Marketing (MSDM) program prepare students for these careers and concludes with a personal career reflection.

Learning Objective

This report demonstrates how classroom learning can be connected to real employment opportunities in omnichannel retailing, e-commerce, and digital marketing.

2 Introduction

Retail has changed dramatically over the past decade. Customers no longer shop through only one channel; instead, they move continuously between websites, physical stores, mobile apps, social media, email marketing, and online marketplaces. This integrated shopping process is known as omnichannel retailing.¹

Because of this transformation, retailers increasingly require employees who understand e-commerce platforms, digital merchandising, customer analytics, digital advertising, inventory management, and customer experience. Entry-level positions today often combine marketing, technology, and analytics rather than focusing on only one business function.

For this career research essay, I selected three job postings that closely relate to the topics covered in this course:

E-Commerce Marketing Specialist – Yellow Box Corporation
Digital Marketing Specialist – Ritz Tours Inc.
Digital Merchandising Coordinator – Gopuff

These positions were selected because they represent different aspects of omnichannel retailing while sharing many common skills related to Shopify, Google Analytics, merchandising, digital marketing, and customer experience.

3 Summary of Job Postings

3.1 Job Posting 1 — E-Commerce Marketing Specialist (Yellow Box Corporation)

Company: Yellow Box Corporation

Source: Indeed

Figure 1. E-Commerce Marketing Specialist at Yellow Box Corporation.

The E-Commerce Marketing Specialist position focuses on supporting the company’s online retail operations through Shopify storefront management and digital merchandising. Major responsibilities include maintaining product pages, organizing product collections, performing website quality assurance (QA), optimizing product descriptions for search engines, coordinating promotional campaigns, and supporting email marketing through Klaviyo.

The position also requires monitoring website performance, researching market trends, and working closely with merchandising and marketing teams to improve the customer shopping experience. Because the company operates an online retail business, accuracy, organization, and attention to detail are emphasized throughout the job description.

3.1.1 Key Skills Required

Shopify Administration
Product Merchandising
Search Engine Optimization (SEO)
Email Marketing (Klaviyo)
Website Quality Assurance (QA)
Communication Skills
Attention to Detail

Project Coordination

3.2 Job Posting 2 — Digital Marketing Specialist (Ritz Tours Inc.)

Company: Ritz Tours Inc.

Source: Indeed

Figure 2. Digital Marketing Specialist at Ritz Tours Inc.

The Digital Marketing Specialist position focuses on planning and executing digital marketing campaigns to increase online visibility and customer engagement. The role requires creating and optimizing content across multiple digital channels, including search engines, social media platforms, email marketing, and company websites. Employees are expected to monitor campaign performance, analyze marketing metrics, and recommend improvements based on data.

Another important responsibility is improving website traffic through Search Engine Optimization (SEO) and Search Engine Marketing (SEM). The position also requires managing Google Ads campaigns, supporting landing page optimization, and collaborating with designers and marketing team members to improve customer acquisition and conversion rates.

Unlike the first position, this role places greater emphasis on digital advertising and integrated marketing communications rather than website merchandising alone. However, both positions require analytical thinking, communication skills, and an understanding of customer behavior.

3.2.1 Key Skills Required

Google Ads
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Marketing
Email Marketing
Google Analytics
Content Creation
Communication Skills

3.3 Job Posting 3 — Digital Merchandising Coordinator (Gopuff)

Company: Gopuff

Source: Gopuff Careers

Figure 3. Digital Merchandising Coordinator at Gopuff.

The Digital Merchandising Coordinator position focuses on maintaining a high-quality online shopping experience by organizing digital product catalogs and supporting merchandising strategies. Responsibilities include managing product listings, supporting new product launches, optimizing product collections, monitoring search visibility, and improving product discoverability across the company’s website.

The position also involves close collaboration with merchandising managers, category managers, marketing specialists, and inventory planners. Employees analyze product performance, identify merchandising opportunities, and help improve customer experiences using product data and website analytics.

Compared with the previous two positions, this role places greater emphasis on product data management and digital merchandising. Nevertheless, many required competencies overlap, including analytics, communication, teamwork, and customer-focused decision making.

3.3.1 Key Skills Required

Shopify or similar E-commerce Platform
Product Catalog Management
Google Analytics
Digital Merchandising
Search Engine Optimization (SEO)
Product Launch Coordination
Data Analysis
Cross-functional Collaboration

4 Skills and Knowledge Analysis

After reviewing all three job postings, several common patterns become apparent. Although each company focuses on different business activities, all three employers expect candidates to possess both technical knowledge and professional skills.

4.1 Employer Expectations

4.1.1 Technical Skills

Shopify
Google Analytics 4
Microsoft Excel
Google Ads
Search Engine Optimization (SEO)
Product Catalog Management
Digital Merchandising
Retail Analytics
Inventory Management
Content Management Systems (CMS)

4.1.2 Soft Skills

Communication
Teamwork
Attention to Detail
Problem Solving
Time Management
Project Coordination
Organization
Adaptability

4.1.3 Business Knowledge

Omnichannel Retailing
Customer Journey
Digital Marketing
Consumer Behavior
Retail Operations
Product Merchandising
Customer Experience
Marketing Strategy

Key Observation

Although the three positions have different job titles, employers consistently value candidates who combine technical knowledge with business communication, analytical thinking, and customer-focused decision making. These interdisciplinary skills are essential for today’s omnichannel retail environment.

Table 1: Comparison of Required Skills Across the Three Job Postings

Skill	Yellow Box	Ritz Tours	Gopuff
Shopify	✓		✓
Google Analytics		✓	✓
SEO	✓	✓	✓
Google Ads		✓
Product Catalog Management	✓		✓
Digital Merchandising	✓		✓
Email Marketing	✓	✓
Communication	✓	✓	✓
Analytics	✓	✓	✓
Teamwork	✓	✓	✓

Table Table 1 shows that communication, analytics, and digital marketing knowledge are consistently requested across all three positions, while Shopify and product merchandising skills are especially important for retail-focused roles.

5 Connection to This Course and the MSDM Program

The OACP course provides practical learning experiences that closely match the responsibilities described in the three job postings. Throughout the semester, students develop a Shopify online store, organize product catalogs, customize storefronts, and analyze customer journeys. These projects simulate many of the daily responsibilities performed by e-commerce and digital merchandising professionals.

One of the most valuable learning activities is building a Shopify store. Shopify is one of the most widely used e-commerce platforms for small and medium-sized businesses. By creating product collections, organizing navigation menus, uploading products, and customizing themes, students gain practical experience that directly relates to the Yellow Box Corporation and Gopuff positions. Understanding how customers interact with an online store also helps students improve website usability and customer experience.

Google Analytics 4 (GA4) is another important component of the course. Modern retailers depend on website analytics to evaluate customer behavior, measure conversion rates, analyze traffic sources, and improve digital marketing performance. These analytical skills closely match the requirements listed in both the Ritz Tours and Gopuff job postings.

Students also learn Google Merchant Center and Google Shopping Ads. These tools help businesses display products across Google’s shopping network and improve online visibility. Employers increasingly expect graduates to understand digital advertising platforms and product feeds because paid search marketing has become an essential part of omnichannel retailing.

Another valuable experience is the CPP Farm Store consulting project. Working with a real retail business allows students to evaluate customer journeys, identify business problems, analyze retail operations, and recommend improvements. Compared with classroom exercises, this project develops stronger communication, teamwork, consulting, and analytical skills.

Table 2: Relationship Between Course Activities and Career Skills

Course Activity	Career Skill Developed
Shopify Store Development	E-Commerce Operations
Product Catalog Management	Digital Merchandising
Google Analytics 4	Retail Analytics
Google Merchant Center	Product Data Management
Google Shopping Ads	Digital Marketing
Customer Journey Mapping	Customer Experience
CPP Farm Store Consulting	Retail Strategy & Consulting
Group Projects	Communication & Teamwork

As shown in Table Table 2, the practical assignments completed in this course closely align with the knowledge and skills requested by employers.

Beyond OACP, the MSDM program further strengthens students’ preparation through courses in Digital Marketing, Marketing Analytics, Consumer Behavior, Marketing Research, Data Visualization, Business Communication, and Strategic Marketing. Together, these courses help students develop both technical competencies and professional communication skills required in modern retail organizations.

Why This Course Matters

The combination of Shopify, Google Analytics, Google Merchant Center, customer journey analysis, and consulting projects provides students with practical experience that can be demonstrated in portfolios, resumes, and job interviews.

6 Personal Career Reflection

Among the three job postings, the E-Commerce Marketing Specialist at Yellow Box Corporation is the most attractive career path for me because it combines digital marketing, Shopify management, SEO, merchandising, and analytics. This role closely matches both my educational background and my long-term career goal of working in e-commerce and digital marketing.

Before entering the MSDM program, I worked as a Marketing Analyst where I gained experience using Google Analytics, Excel, SQL, Tableau, Power BI, and digital advertising reports. These experiences strengthened my analytical thinking and helped me understand how data supports marketing decisions.

Although I already possess strong analytical skills, I would like to further improve my knowledge of Shopify administration, Google Merchant Center, SEO, email marketing, and digital merchandising. The Shopify Store project completed in this course will become an important portfolio project that demonstrates my practical experience with e-commerce platforms. Likewise, the CPP Farm Store consulting project demonstrates my ability to analyze customer journeys and recommend business improvements based on data.

To further prepare for my future career, I plan to improve my LinkedIn profile, organize a professional online portfolio, and include screenshots of my Shopify store, analytics dashboards, and consulting reports. I also plan to continue earning Google certifications and applying for internships or entry-level positions related to e-commerce, digital marketing, and retail analytics.

One specific action that I will take this semester is to complete my Shopify portfolio and document each project professionally. Showing employers real examples of my work will make me a stronger candidate for future opportunities.

7 Conclusion

Omnichannel retailing continues to reshape the retail industry by integrating physical stores, e-commerce websites, mobile applications, digital marketing, and customer experience into one unified retail strategy. As organizations continue investing in digital transformation, employers increasingly seek graduates who possess technical knowledge, analytical thinking, communication skills, and practical experience using modern e-commerce technologies.

The three job postings analyzed in this essay demonstrate that Shopify, Google Analytics, SEO, digital merchandising, customer experience, and communication skills are consistently valued by employers. The OACP course and the MSDM program provide valuable opportunities to develop these competencies through practical projects and real-world consulting experiences.

Overall, I believe these learning experiences will prepare me well for a successful career in e-commerce, digital marketing, or omnichannel retailing.

8 References

Yellow Box Corporation. (2026). E-Commerce Marketing Specialist. Indeed.

https://www.indeed.com/q-e-commerce-specialist-l-south-el-monte%2C-ca-jobs.html?utm_source=chatgpt.com&vjk=2bb99e3e828efd50

Ritz Tours Inc. (2026). Digital Marketing Specialist. Indeed.

https://www.indeed.com/q-e-commerce-specialist-l-el-monte%2C-ca-jobs.html?utm_source=chatgpt.com&vjk=8e3b14ba491f09b5

Gopuff. (2026). Digital Merchandising Coordinator. Gopuff Careers.

https://www.gopuff.com/go/careers/job/3e0f9e6f-90c0-46d4-a528-8d91dea73995

9 Appendix

9.1 GitHub Repository

Replace this with your GitHub repository URL after uploading your project.

Example:

https://github.com/erttbx/OACP-W4-Career-Research

9.2 GitHub Pages

Replace this with your GitHub Pages URL after publishing your project.

Example:

https://erttbx.github.io/OACP-W4-Career-Research/

9.3 Screenshots of Job Postings

The three job posting screenshots included in this report were captured from the original job advertisements before submission because online job postings may be updated or removed over time.

Footnotes

Omnichannel retailing refers to providing customers with a seamless shopping experience across multiple online and offline channels.↩︎

--- title: "Career Research Essay: Preparing for Careers in Omnichannel Retailing and E-Commerce" author: "Yujia Luo" date: 06-28-2026 format: html: theme: cosmo toc: true toc-depth: 4 toc-expand: true number-sections: true embed-resources: true code-fold: true code-tools: true smooth-scroll: true editor: visual execute: echo: false warning: false message: false freeze: auto --- # Executive Summary Omnichannel retailing has become one of the fastest-growing areas in modern retail because customers expect a seamless shopping experience across physical stores, websites, mobile applications, social media platforms, and customer service channels. As retailers continue to invest in digital commerce, employers increasingly seek professionals who possess both business knowledge and technical skills in e-commerce operations, digital merchandising, marketing analytics, and customer experience. This report analyzes three real job postings related to omnichannel retailing: **E-Commerce Marketing Specialist** at Yellow Box Corporation, **Digital Marketing Specialist** at Ritz Tours Inc., and **Digital Merchandising Coordinator** at Gopuff. By comparing these positions, the report identifies common responsibilities, technical skills, and professional competencies expected by employers. The report also explains how the OACP course and the Master of Science in Digital Marketing (MSDM) program prepare students for these careers and concludes with a personal career reflection. ::: callout-important ## Learning Objective This report demonstrates how classroom learning can be connected to real employment opportunities in omnichannel retailing, e-commerce, and digital marketing. ::: # Introduction Retail has changed dramatically over the past decade. Customers no longer shop through only one channel; instead, they move continuously between websites, physical stores, mobile apps, social media, email marketing, and online marketplaces. This integrated shopping process is known as **omnichannel retailing**.[^1] [^1]: Omnichannel retailing refers to providing customers with a seamless shopping experience across multiple online and offline channels. Because of this transformation, retailers increasingly require employees who understand e-commerce platforms, digital merchandising, customer analytics, digital advertising, inventory management, and customer experience. Entry-level positions today often combine marketing, technology, and analytics rather than focusing on only one business function. For this career research essay, I selected three job postings that closely relate to the topics covered in this course: - **E-Commerce Marketing Specialist** – Yellow Box Corporation - **Digital Marketing Specialist** – Ritz Tours Inc. - **Digital Merchandising Coordinator** – Gopuff These positions were selected because they represent different aspects of omnichannel retailing while sharing many common skills related to Shopify, Google Analytics, merchandising, digital marketing, and customer experience. # Summary of Job Postings ## Job Posting 1 — E-Commerce Marketing Specialist (Yellow Box Corporation) **Company:** Yellow Box Corporation **Source:** Indeed ![Figure 1. E-Commerce Marketing Specialist at Yellow Box Corporation.](job1_yellowbox.png) The E-Commerce Marketing Specialist position focuses on supporting the company's online retail operations through Shopify storefront management and digital merchandising. Major responsibilities include maintaining product pages, organizing product collections, performing website quality assurance (QA), optimizing product descriptions for search engines, coordinating promotional campaigns, and supporting email marketing through Klaviyo. The position also requires monitoring website performance, researching market trends, and working closely with merchandising and marketing teams to improve the customer shopping experience. Because the company operates an online retail business, accuracy, organization, and attention to detail are emphasized throughout the job description. ### Key Skills Required - Shopify Administration - Product Merchandising - Search Engine Optimization (SEO) - Email Marketing (Klaviyo) - Website Quality Assurance (QA) - Communication Skills - Attention to Detail - Project Coordination ## Job Posting 2 — Digital Marketing Specialist (Ritz Tours Inc.) **Company:** Ritz Tours Inc. **Source:** Indeed ![Figure 2. Digital Marketing Specialist at Ritz Tours Inc.](job2_ritztours.png) The Digital Marketing Specialist position focuses on planning and executing digital marketing campaigns to increase online visibility and customer engagement. The role requires creating and optimizing content across multiple digital channels, including search engines, social media platforms, email marketing, and company websites. Employees are expected to monitor campaign performance, analyze marketing metrics, and recommend improvements based on data. Another important responsibility is improving website traffic through Search Engine Optimization (SEO) and Search Engine Marketing (SEM). The position also requires managing Google Ads campaigns, supporting landing page optimization, and collaborating with designers and marketing team members to improve customer acquisition and conversion rates. Unlike the first position, this role places greater emphasis on digital advertising and integrated marketing communications rather than website merchandising alone. However, both positions require analytical thinking, communication skills, and an understanding of customer behavior. ### Key Skills Required - Google Ads - Search Engine Optimization (SEO) - Search Engine Marketing (SEM) - Social Media Marketing - Email Marketing - Google Analytics - Content Creation - Communication Skills ------------------------------------------------------------------------ ## Job Posting 3 — Digital Merchandising Coordinator (Gopuff) **Company:** Gopuff **Source:** Gopuff Careers ![Figure 3. Digital Merchandising Coordinator at Gopuff.](job3_gopuff.png) The Digital Merchandising Coordinator position focuses on maintaining a high-quality online shopping experience by organizing digital product catalogs and supporting merchandising strategies. Responsibilities include managing product listings, supporting new product launches, optimizing product collections, monitoring search visibility, and improving product discoverability across the company's website. The position also involves close collaboration with merchandising managers, category managers, marketing specialists, and inventory planners. Employees analyze product performance, identify merchandising opportunities, and help improve customer experiences using product data and website analytics. Compared with the previous two positions, this role places greater emphasis on product data management and digital merchandising. Nevertheless, many required competencies overlap, including analytics, communication, teamwork, and customer-focused decision making. ### Key Skills Required - Shopify or similar E-commerce Platform - Product Catalog Management - Google Analytics - Digital Merchandising - Search Engine Optimization (SEO) - Product Launch Coordination - Data Analysis - Cross-functional Collaboration # Skills and Knowledge Analysis After reviewing all three job postings, several common patterns become apparent. Although each company focuses on different business activities, all three employers expect candidates to possess both technical knowledge and professional skills. ## Employer Expectations {.panel-tabset} ### Technical Skills - Shopify - Google Analytics 4 - Microsoft Excel - Google Ads - Search Engine Optimization (SEO) - Product Catalog Management - Digital Merchandising - Retail Analytics - Inventory Management - Content Management Systems (CMS) ### Soft Skills - Communication - Teamwork - Attention to Detail - Problem Solving - Time Management - Project Coordination - Organization - Adaptability ### Business Knowledge - Omnichannel Retailing - Customer Journey - Digital Marketing - Consumer Behavior - Retail Operations - Product Merchandising - Customer Experience - Marketing Strategy ::: callout-tip ## Key Observation Although the three positions have different job titles, employers consistently value candidates who combine technical knowledge with business communication, analytical thinking, and customer-focused decision making. These interdisciplinary skills are essential for today's omnichannel retail environment. ::: | Skill | Yellow Box | Ritz Tours | Gopuff | |:---------------------------|:----------:|:----------:|:------:| | Shopify | ✓ | | ✓ | | Google Analytics | | ✓ | ✓ | | SEO | ✓ | ✓ | ✓ | | Google Ads | | ✓ | | | Product Catalog Management | ✓ | | ✓ | | Digital Merchandising | ✓ | | ✓ | | Email Marketing | ✓ | ✓ | | | Communication | ✓ | ✓ | ✓ | | Analytics | ✓ | ✓ | ✓ | | Teamwork | ✓ | ✓ | ✓ | : Comparison of Required Skills Across the Three Job Postings {#tbl-skills} Table @tbl-skills shows that communication, analytics, and digital marketing knowledge are consistently requested across all three positions, while Shopify and product merchandising skills are especially important for retail-focused roles. # Connection to This Course and the MSDM Program The OACP course provides practical learning experiences that closely match the responsibilities described in the three job postings. Throughout the semester, students develop a Shopify online store, organize product catalogs, customize storefronts, and analyze customer journeys. These projects simulate many of the daily responsibilities performed by e-commerce and digital merchandising professionals. One of the most valuable learning activities is building a Shopify store. Shopify is one of the most widely used e-commerce platforms for small and medium-sized businesses. By creating product collections, organizing navigation menus, uploading products, and customizing themes, students gain practical experience that directly relates to the Yellow Box Corporation and Gopuff positions. Understanding how customers interact with an online store also helps students improve website usability and customer experience. Google Analytics 4 (GA4) is another important component of the course. Modern retailers depend on website analytics to evaluate customer behavior, measure conversion rates, analyze traffic sources, and improve digital marketing performance. These analytical skills closely match the requirements listed in both the Ritz Tours and Gopuff job postings. Students also learn Google Merchant Center and Google Shopping Ads. These tools help businesses display products across Google's shopping network and improve online visibility. Employers increasingly expect graduates to understand digital advertising platforms and product feeds because paid search marketing has become an essential part of omnichannel retailing. Another valuable experience is the CPP Farm Store consulting project. Working with a real retail business allows students to evaluate customer journeys, identify business problems, analyze retail operations, and recommend improvements. Compared with classroom exercises, this project develops stronger communication, teamwork, consulting, and analytical skills. | Course Activity | Career Skill Developed | |----------------------------|------------------------------| | Shopify Store Development | E-Commerce Operations | | Product Catalog Management | Digital Merchandising | | Google Analytics 4 | Retail Analytics | | Google Merchant Center | Product Data Management | | Google Shopping Ads | Digital Marketing | | Customer Journey Mapping | Customer Experience | | CPP Farm Store Consulting | Retail Strategy & Consulting | | Group Projects | Communication & Teamwork | : Relationship Between Course Activities and Career Skills {#tbl-course} As shown in Table @tbl-course, the practical assignments completed in this course closely align with the knowledge and skills requested by employers. Beyond OACP, the MSDM program further strengthens students' preparation through courses in Digital Marketing, Marketing Analytics, Consumer Behavior, Marketing Research, Data Visualization, Business Communication, and Strategic Marketing. Together, these courses help students develop both technical competencies and professional communication skills required in modern retail organizations. ::: callout-important ## Why This Course Matters The combination of Shopify, Google Analytics, Google Merchant Center, customer journey analysis, and consulting projects provides students with practical experience that can be demonstrated in portfolios, resumes, and job interviews. ::: # Personal Career Reflection Among the three job postings, the **E-Commerce Marketing Specialist at Yellow Box Corporation** is the most attractive career path for me because it combines digital marketing, Shopify management, SEO, merchandising, and analytics. This role closely matches both my educational background and my long-term career goal of working in e-commerce and digital marketing. Before entering the MSDM program, I worked as a Marketing Analyst where I gained experience using Google Analytics, Excel, SQL, Tableau, Power BI, and digital advertising reports. These experiences strengthened my analytical thinking and helped me understand how data supports marketing decisions. Although I already possess strong analytical skills, I would like to further improve my knowledge of Shopify administration, Google Merchant Center, SEO, email marketing, and digital merchandising. The Shopify Store project completed in this course will become an important portfolio project that demonstrates my practical experience with e-commerce platforms. Likewise, the CPP Farm Store consulting project demonstrates my ability to analyze customer journeys and recommend business improvements based on data. To further prepare for my future career, I plan to improve my LinkedIn profile, organize a professional online portfolio, and include screenshots of my Shopify store, analytics dashboards, and consulting reports. I also plan to continue earning Google certifications and applying for internships or entry-level positions related to e-commerce, digital marketing, and retail analytics. One specific action that I will take this semester is to complete my Shopify portfolio and document each project professionally. Showing employers real examples of my work will make me a stronger candidate for future opportunities. # Conclusion Omnichannel retailing continues to reshape the retail industry by integrating physical stores, e-commerce websites, mobile applications, digital marketing, and customer experience into one unified retail strategy. As organizations continue investing in digital transformation, employers increasingly seek graduates who possess technical knowledge, analytical thinking, communication skills, and practical experience using modern e-commerce technologies. The three job postings analyzed in this essay demonstrate that Shopify, Google Analytics, SEO, digital merchandising, customer experience, and communication skills are consistently valued by employers. The OACP course and the MSDM program provide valuable opportunities to develop these competencies through practical projects and real-world consulting experiences. Overall, I believe these learning experiences will prepare me well for a successful career in e-commerce, digital marketing, or omnichannel retailing. # References Yellow Box Corporation. (2026). *E-Commerce Marketing Specialist*. Indeed. <https://www.indeed.com/q-e-commerce-specialist-l-south-el-monte%2C-ca-jobs.html?utm_source=chatgpt.com&vjk=2bb99e3e828efd50> Ritz Tours Inc. (2026). *Digital Marketing Specialist*. Indeed. <https://www.indeed.com/q-e-commerce-specialist-l-el-monte%2C-ca-jobs.html?utm_source=chatgpt.com&vjk=8e3b14ba491f09b5> Gopuff. (2026). *Digital Merchandising Coordinator*. Gopuff Careers. <https://www.gopuff.com/go/careers/job/3e0f9e6f-90c0-46d4-a528-8d91dea73995> # Appendix ## GitHub Repository Replace this with your GitHub repository URL after uploading your project. Example: `https://github.com/erttbx/OACP-W4-Career-Research` ## GitHub Pages Replace this with your GitHub Pages URL after publishing your project. Example: `https://erttbx.github.io/OACP-W4-Career-Research/` ## Screenshots of Job Postings The three job posting screenshots included in this report were captured from the original job advertisements before submission because online job postings may be updated or removed over time.