Assignment 8: Store Testing and Analytics Review

ITP-W10 Shopify Store

Author

Yujia Luo

Published

August 16, 2026

Store tested: Cal Poly Pomona Farm Store
Storefront: https://ywanrn-2f.myshopify.com
Test date: August 16, 2026
Test scope: The customer journey was tested through checkout preview only. No real payment or transaction was completed.

1. Customer Journey Test

I tested the Shopify storefront from a customer’s perspective by moving through the major stages of the shopping journey: homepage, collection overview, individual collection, product page, cart, and checkout preview. The overall path was easy to follow, the product information loaded correctly, and the selected item carried successfully into checkout. The test also identified several opportunities to improve the customer experience before the final submission.

Stage Test action Result
Homepage Opened the storefront and reviewed featured products and navigation Passed; products and main menu loaded correctly
Collection overview Selected Collection from the main menu Passed; collection categories displayed clearly
Collection page Opened Fresh Produce and reviewed available items Passed; description, filters, sorting, and three products appeared
Product page Selected a product and reviewed its details and purchase controls Passed; product image, title, description, price, quantity selector, and Add to cart button loaded
Cart Added one item and continued toward checkout Passed; one Fresh Avocados item at $3.99 carried into the checkout summary
Checkout preview Reviewed contact, delivery, shipping, payment, and policy areas Passed for preview; no transaction was attempted, and payments are currently unavailable

Stage 1: Homepage

The homepage loaded successfully and displayed a Featured Products section with clear product images, names, and prices. The top navigation provided direct access to Products, Gift Baskets, Collection, Seasonal, and Contact. I began the test by selecting Collection from this menu.

Cal Poly Pomona Farm Store homepage with featured products and navigation

Homepage showing featured products and the main navigation menu.

Stage 2: Collection Overview

The Collection page organized the catalog into visual categories, including Daily Need, Dairy & Refrigerated, Fresh Produce, and Pantry Essentials. The large category images made the choices easy to recognize. I selected Fresh Produce to continue the journey.

Collection overview with product category cards

Collection overview showing the store’s major product categories.

Stage 3: Fresh Produce Collection

The Fresh Produce page included a short category description and displayed three products: Fresh Valencia Oranges, Fresh Avocados, and Fresh Purple Broccoli. Availability and price filters, sorting, and grid controls were visible. These features help customers narrow or reorganize the products as the catalog grows.